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COPYWRITING AS A SECOND LANGUAGE
MODULE 1 - LANGUAGE
1.1 WELCOME (7:31)
1.2 CRACKING THE CODE (2:49)
1.3A - ABC OF COPYWRITING (7:20)
1.3B - ABC OF COPYWRITING (3:04)
1.3C - ABC OF COPYWRITING (5:40)
1.4 YOUR VOICE (10:04)
MODULE 2 - STORYSELLING
2.1 THE LANGUAGE OF STORY (4:31)
2.2 YOUR BRAND HAS A STORY (6:06)
2.3 YOUR CHARACTER (4:52)
2.4 THE ELEPHANT (4:44)
MODULE 3 - TRUTH
3.1 TELL AND SELL STORIES, NOT LIES (7:00)
3.2 HOW TO FIND YOUR TRUTH (4:35)
3.3 THE BODY LANGUAGE OF YOUR BRAND (8:34)
3.4 YOUR CUSTOMER'S LIES (8:17)
MODULE 4 - CREATIVITY
4.1 BE DIFFERENT BY BEING THE SAME (7:29)
4.2 INSPIRATION AND PERSPIRATION (8:38)
4.3 QUESTION THE ANSWER (2:55)
4.4 YOU ARE FLUENT (4:44)
4.5 SUMMARY (2:45)
3.4 YOUR CUSTOMER'S LIES
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